PRODUCT DESIGN & RESEARCH FOR
AI CAMERAS AND IoT PRODUCTS
With every development, research is done. That's how we work at SQUAD, where an extensive research phase precedes every design, and every technological solution is based on the data we know about the customer. Why? So that user expectations are always exceeded
and clients' business plans are more than satisfied
Our Expertise
in Product Design & Research
At SQUAD, we craft intuitive and engaging user interfaces, as innovation starts with the customer and works backward. Our designers ensure products are not only visually appealing but also functional and easy to navigate, which is a critical element of product success. The approaches we practice enable us to understand how users behave, delivering exactly what people want to use. For this reason, we begin every design process using proven,
standardized research approaches.
Customer Journey Map
Product Design, Research & Insights
Creating Customer Journey Maps from authentic user experiences is a powerful tool that guides our product development and helps us design solutions that enhance user engagement and satisfaction.
User Personas
Studying user personas enables us to gain a deeper understanding of customers. Insights into user personas allow us to refine existing profiles and identify new archetypes, providing detailed information on how they interact with our product.
Benefits you get with User Personas:
Memorable users
Fostered empathy
Personas instead of overgeneralization
Customer Journey Maps
Well-thought-out CJM sets the direction of a business strategy, as a complete vision of user interactions provides a deep understanding of their behavior. No doubt, CJM is crucial in driving meaningful product improvements and business success.
With CJM, you'll get:
Revealed pain points and opportunities
Guided product development
Enhanced customer retention
Optimized resource allocation.
Our experience will delve you deeper into the CJM topic, highlighting the features of the process.
CHECK OUR CASE STUDYCHECK OUR CASE STUDYChallenges We Solve for
AI-Powered Smart Cameras
Technological development means the emergence of new challenges and vice versa. Here are the four most critical challenges of the field that we solve with the help of data-driven research:
Technological development means the emergence of new challenges and vice versa. Here are the four most critical challenges of the field that we solve with the help of data-driven research:
Delivering both delightful product design and experience
We craft intuitive and engaging interfaces that are not only visually appealing but also highly functional and easy to navigate. Our research-driven process and focus on design excellence ensure we create seamless solutions that enhance the user experience and drive customer loyalty.
Launching products with confidence instead of assumptions
Through rigorous Alpha, Beta, and User Acceptance Testing, we uncover issues and opportunities early in the development cycle. This process provides the critical insights needed to mitigate risks and make informed decisions, ensuring your product is ready for a successful launch.
Releasing features that provide real value and solve the pain points
We utilize qualitative research methods, such as user personas and journey maps, to uncover the true motivations and pain points that your customers face. This deep understanding ensures that every feature is designed as an actionable recommendation that solves a real-world problem.
Making exceptionally data-driven decisions,
big and small
We combine qualitative insights about user motivations with scalable quantitative data that identifies trends and measures impact. This comprehensive view of user behavior empowers your business to make informed, customer-centric decisions for both high-level strategy and detailed product improvements.
Our Process
At SQUAD, product design goes much further than just a fancy app. To make products comprehensive,
we practise
the following steps in developing:
Strategize
We define technical goals, product requirements, and regulatory needs in collaborative workshops. This stage includes feasibility studies, risk assessments, and planning for electrical, mechanical, and RF systems.
Design
Detailed schematics, PCB layouts, and mechanical designs are created. Early prototypes are built to validate core functions, thermal performance, and power use in real-world conditions.
Develop
Engineering teams build and integrate hardware, firmware, and connectivity. Every component is tested and improved until it meets all quality, reliability, and performance standards.
Launch
Comprehensive validation takes place in our labs, covering environmental testing, RF certification, and compliance checks. Manufacturing packages are prepared, and we support supplier onboarding for smooth production.
SustaiN
After launch, we provide sustaining engineering, component updates, and design improvements. Our team helps maintain long-term reliability, adapt to compliance changes, and continuously improve the product.
Why choose SQUAD
For years in the field, we've launched over 100 home security products and counting. From smart video cameras and doorbells to IoT gateways, we're continuously shaping the home security sphere, having:
Full-Cycle Product Development
We take ideas from concept to reality — covering design, prototyping, firmware, backend, mobile apps, and post-launch optimization. Plus, QA and QA Automation at each stage. One partner, fully accountable for the product development and support lifecycle.
6,500 m² In-House Innovation Labs Built for Scale
We validate ideas faster with our own test benches, thermal labs, image quality setups, and automation rigs — all under one roof, all engineered for scale.
Deep Full-Stack Development Expertise in Home Security
Our teams know home security inside and out. We specialize in motion detection, human detection, cars/plates/animals recognition, forensic search, advanced video analytics and preventing false alarms — all the things that matter most for AI smart cameras.
Real Business Outcomes
We've helped clients accelerate time-to-market, reduce costs, and grow user bases—all with measurable impact.
Embedded + Backend + Mobile Integration
Unique cross-domain capability — smooth coordination between camera firmware, connectivity (include Wi-Fi and BLE), backend and mobile app experience. The result: fewer bugs, smoother updates, and a consistently better product.
Trusted by Industry Leaders
We’ve delivered mission-critical solutions for global brands — meeting the highest standards for quality, security and scale.
Let's create a data-driven design for the product market needs
Contact us
by filling out
the form
to get started.
